Dear Bachelor and Master Students!
Business School of Alikhan Bokeikhan University invites you to participate in the International Summer School on Entrepreneurship ABU - 2022: "Effective Marketing Communications and Advertising: Digital Tools", May 25-27, 2022 at 14.30 (Nur-Sultan time), organised jointly with St. Petersburg State Forestry University named after S.M. Kirov and North-Caucasus Federal University in online mode.
The goal of the entrepreneurship school is to develop entrepreneurial competences in young people, motivating them to build a business career and to be successful in their future business activities.
Blagoev Vesselin, Director of the Business School of Alikhan Bokeikhan University, Professor.
Shustova Elena Pavlovna, Vice-rector for international cooperation of Alikhan Bokeikhan University, PhD, MBA.
Ianenko Mikhail Evgenevich, Associate Professor, Department of Economics, Accounting and Business Analysis of St. Petersburg State Forestry University named after S.М. Kirov (Saint-Petersburg).
Ezhova Elena Nikolaevna, Doctor of Philology, Professor, Head of the Department of Advertising and Public Relations of the North-Caucasus Federal University (Stavropol).
Program of the summer school
1st day – 25 May:
Current trends in the development of the international economy;
The new international business environment: the impact of geopolitical factors on business;
2nd day – 26 May:
Marketing in the digital economy: promoting products and services in the digital environment:
Key marketing communication tools in the digital environment;
Promotion, advertising; Media plan and media planning;
The website as the basis of an Internet communication system;
Analysis of the effectiveness of digital marketing.
3rd day – 27 May:
The basics of copywriting for life: how to communicate your thoughts succinctly in the digital space;
What is reputation in the media space and how to deal with it? Anti-crisis communications in reputation management in the digital environment;
Creative digital advertising techniques.
All participants of the summer school will be issued international certificates (electronic format).
Participation in the Summer School on Entrepreneurship is free for everyone!
All participants need to register in advance. Registration form: https://bit.ly/3sqWfIa
The deadline for submitting applications is May 20, 2022.
A link to participate in online seminars will be sent one day before the event to the email address or WhatsApp number.
Senior specialist of the Department of International Cooperation
Tel.: +7 707 308 39 75 (WhatsApp from 9:00 to 18:00)
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