The annual international competition of student projects ABU – 2025 “The best commercial advertising (using AI tools)” took place

On June 24-25, 2025, an international competition of student projects on the topic “The best commercial advertising (using AI tools)” organized by ABU International Business School took place in the online format. The competition was a bright event that united undergraduate and graduate students passionate about advertising and new technologies from several universities. 

The participants represented three universities:

North-Caucasus Federal University (NCFU, Russia),

Nizhnevartovsk State University (NSU, Russia),

Alikhan Bokeikhan University (ABU, Kazakhstan).

The competition was held in two stages: the qualifying stage - based on applications and project descriptions, and the final stage - online defense of team projects. A mandatory requirement was the use of artificial intelligence tools in the development of advertising.

Based on the results of the expert committee's work, the winners were determined:

According to the results of the work of the expert committee the winners were determined:

1st place - Lagacheva N., Nazarova Y., Bazgieva B. NCFU (Russia), the project "Thread of Time. Carpet connecting generations“ 

2nd place - team of NSU (Russia) Suvorova A., Podkidyshev N., project ”Get more with t2"

3rd place - master student of ABU (Kazakhstan) Nigmatullina S., project: Creation of advertising for language school “Right on” using AI

Nomination “Best innovative project” - ABU team Lebedev D., Kryukov V., Malykh P., project: Advertising “Ai Skin”

Nomination “Best presentation” - NCFU team Alekseichuk D., Bogdanova A., Osipova M., Bobrova V., project: "The act. Freshness understood by Artificial Intelligence".

The winners of the competition are paid cash prizes at the expense of the Fund of the President of ABU Prof. Sh.Kurmanbayeva.

The organizers express their sincere gratitude to the management of Alikhan Bokeikhan University for supporting the initiative, creating a platform for the implementation of student potential and stimulating interest in innovation in the field of advertising. Special thanks to the experts of the competition, who professionally assessed the projects and ensured a high level of competition evaluation.

Thanks to such events, students have a unique opportunity to apply knowledge in practice, interact with the international community and contribute to the development of creative industries.