International Summer School on Entrepreneurship

From May 25 to 27, 2022, Alikhan Bokeikhan University hosted the annual International Summer School on Entrepreneurship. Event of this year called "Effective Marketing Communications and Advertising: Digital Tools" and organised by the International Business School of ABU jointly with St. Petersburg State Forestry University named after S.M. Kirov and North-Caucasus Federal University in online mode.

Within the framework of the summer school, practical training seminars were organized for students of participating universities in various areas of business topics. The moderators of the training seminars were leading scientists of the organizing universities.

Moderators: 

• Blagoev Vesselin, Director of the International Business School of ABU, Professor.
• Shustova Elena Pavlovna, Vice-rector for international cooperation of ABU, PhD, MBA.
• Ianenko Mikhail Evgenevich, Candidate of Economic Sciences, Associate professor of the Department of Economics, Accounting and Business Analysis of St. Petersburg State Forestry University named after S.М. Kirov (Saint-Petersburg).
• Ezhova Elena Nikolaevna, Doctor of Philology, Professor, Head of the Department of Advertising and Public Relations of the North-Caucasus Federal University (Stavropol).

Within the framework of this summer school, topical theoretical and applied aspects of effective marketing communications were considered, master classes were held for participants on developing a marketing strategy of companies in modern conditions. 

The topical issues related to the development of international business and the use of digital tools in marketing are considered:

• Current trends in the development of the international economy;
• The new international business environment: the impact of geopolitical factors on business;
• Marketing in the digital economy: promoting products and services in the digital environment:
• Key marketing communication tools in the digital environment;
• Promotion, advertising; Media plan and media planning;
• The website as the basis of an Internet communication system;
• Analysis of the effectiveness of digital marketing.
• The basics of copywriting for life: how to communicate your thoughts succinctly in the digital space;
• What is reputation in the media space and how to deal with it? Anti-crisis communications in reputation management in the digital environment;
• Creative digital advertising techniques.

All participants of the International summer school on entrepreneurship of ABU – 2022 were issued certificates of participation.

The participants of the international summer school noted the relevance of this topic and its practical significance.

Thus, a student of the ABU Faculty of Information Technology and Economics Kurmanova Shugyla noted the high level of foreign experts and interesting presentations on the main trends in the development of the international economy, as well as the impact of geopolitical factors and sanctions policy on business. "Professor Blagoev Veselen's speech was very interesting, useful information for all participants!"

Turgazina Aruzhan, student of ABU, Faculty of Information Technology and Economics: "It is a very interesting school in which students of different fields of study can take part. We have received a lot of useful advice from experts on how to correctly draw up a marketing plan for the development of the company, how to properly advertise in the digital space. Because now all people live in a digital world and it is important to learn how to use digital tools correctly, including in business."

Kalilova Aruana Serikkazievna, student of the ABU Faculty of Information Technology and Economics: Alikhan Bokeikhan University invited its students to take part in the International Summer School on Entrepreneurship. When I saw the summer school program, I immediately signed up and did not regret it. For three days, experts in the field of entrepreneurship competence formation shared their knowledge in the field of marketing in the digital economy, taught the basics of copywriting for life and gave an understanding of how and what geopolitical factors affect business. I was very glad to listen to the experts, as each of them has a lot of experience and knowledge about entrepreneurship. I thank Alikhan Bokeikhan University for the opportunity to develop and become the best version of myself.